Riddle & Form

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“We both sometimes think of music in terms of riddle and form, like a puzzle to be figured out in terms of construction.”
– David Byrne

on his collaboration with St. Vincent

I think of the creative process in the same way. But instead of writing songs, I come up with ideas that connect people and brands in meaningful ways.
– Fred Kahn, CD/Writer

Freddie's

Wild Postings

I Published A Book!

Kion / Ben Greenfield Fitness

Brand Development & Identity

Humana

Brand Campaign

Spyder

Brand Campaign

Fake Gig Posters

Side Project

Budweiser

Strategy, Sales Promotion, Digital

© 2026 Riddle & Form.
Fred Kahn | Creative Director | Writer
riddleandform.com | fred@riddleandform.com