Concepting & Copywriting

When Matt and I first started doing this, it was just a fun little creative exercise based on a list of fake band names we had made up. But then friends started asking us to come up with posters for them – customized original art to mark special occasions or give as gifts – using the band names to tell a story. Now it’s kind of its own thing and we’re creating them for friends of friends. And it’s turned out to be some of the most satisfying work we’ve ever done.

Art Direction, Design & Illustration: Matt Maddox